Internet Marketing Revealed

It’s funny.

I’ve been aware of the power of these five words for a long time, but I ignored them. Why? Beats me. Now I’m kicking myself because of all the free targeted traffic and exposure I’ve missed out on.

What are the five words to unlimited free traffic?

They are… “You now own this product!”

How many products have you seen lately that give you the rights to turn around and sell them after you buy? I for one have seen an increasing number of these types of products and the reason is very simple.

THE micro VIEW

The traditional way to look at product creation is… “I created this product and I will keep most of the money from the sales it generates.” This type of thinking will seriously damage your profits because of two words… Viral Duplication.

When someone creates a product that other people can turn around and sell, they’re doing it for ONE reason and that is to bring in targeted leads for their business on auto-pilot.

Think about it…

You buy a product that comes with resell rights. The author of that product has links to his site and other offers all over it so while you’re only worried about making your profits up-front by selling this product, the author is benefiting from your efforts.

Now I’m not telling you this to make you angry because you shouldn’t be.

When someone creates a product for you to sell they’re doing you a HUGE favor. They just saved you time that you now don’t have to spend researching and creating something of your own. Many times you can start making money immediately just by sending out a simple email to your list.

The point I’m trying to get across to you is that YOU should spend some time researching and creating something of your own so that YOU can be the one benefiting from the efforts of others. It’s easier than you think.

the MACRO view

Realize that YOU can’t do everything yourself. Look at the BIG picture. I know I talk a lot about creating your own products and the reason is because I want you to be in control of your business and your profits.

There are literally thousands of frustrated people out there foaming at the mouth for something valuable to sell or giveaway without creating it themselves. Be the person who gives them what they want.

All of these products are ‘viral’ in nature. They all offer a strong financial incentive to pass them around. All of the authors/creators understand just how easy it can be to tap into the multiplication power of the Internet.

The main purpose of a viral offer is to generate leads for you to follow-up with. Your ‘viral’ offer circulates the web exposing you and your business to thousands of potential customers who’s email addresses you ask for when they hit your site.

By letting other people profit from your work you give them all the incentive they need to make you well known through all the free advertising they’ll give you.

You are passing up a HUGE opportunity by not creating a ‘viral’ offer. You have thousands of people saying… “Give me something valuable to sell or give away and I’ll expose you and your business to more potential customers than you could ever reach on your own, even if you had a $100,000 advertising budget.

I for one refuse to pass up on free targeted traffic like this any longer than I have. How about you?

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The idea here is to build a page on each site related to your topic and link it to your sales letter and your articles. (The page that you build on Squidoo will be called a ‘lens’.)

About Squidoo, keep in mind that Squidoo had an attack of spam lens creators in July 2007 and since then they have tightened up the rules. (This has also caused lower ratings in Google, but it is still worth creating a lens.) For your lens to be fully published it must now have 3 modules plus the introduction with some entries in all of them. At the time of writing, intro + links module + eBay + Amazon is fine but the guest book does not count. Or create text modules for a couple of your best articles and include an excerpt with a link to the article in Ezinearticles.com.

You can also publish a feed of your ezine articles on your Squidoo lens using the RSS module in Squidoo and your personal RSS link from the Ezinearticles.com site. The problem with this is that very soon, your latest articles will be on a completely unrelated subject. You will have moved on from arthritis to golf swings, or whatever. So I think it is better to use the text modules to link to your articles.

You can also comment on other people’s lenses and hub pages. When commenting, I recommend linking to your articles, not your salesletters, to give your comments a good chance of being approved ­or link to your own lens/hub page.

Creating pages of your own on Hub Pages and Blogger are optional but they will add to your product’s general ‘presence’ on the web. Instructions are on the sites. You could republish your articles on a Blogger blog (after they are published on Ezinearticles.com, not before).

Later, if you develop several products in the same niche or if you have one product that is selling particularly well and justifies you spending more time on it, you could set up a WordPress blog hosted on your own website. This will give you much more control (Blogger can delete your blog on a whim) and if you have several products in the same broad area (e.g. health) you could use one WordPress blog to promote them all. But unless you are familiar with WordPress already, I would not recommend it for every product, because the time it takes to set up is only worthwhile if you are going to keep updating it with regular posts. Realistically, you can only do that for a small number of blogs, if you are working alone and not wanting to spend a lot of money and time on auto­blogging tools.

You can also build links through social bookmarking. If your niche is something that appeals to users of these sites, you will also get real traffic. (Search around this website for more in-depth cover for social bookmarking)

Again your best results will probably come from linking to your articles or your Squidoo lens.

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• Free Promotion Technique 2 & 3 - Forums & Blog Comments
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• Lesson 12 - SEO for AdSense Sites
• Lesson 7 - AdSense Site Traffic - Traffic Techniques to Avoid

Be popular in forums

Forum promotion can be very effective and if done well, it will get you earning very fast indeed, perhaps within minutes of uploading your website. So as soon as you have your first article submitted to Ezinearticles.com and you are waiting to hear back on it, start visiting the forums for your niche.

Basic guidelines for forum promotion are:

1. Only use forums relevant to your niche

2. Check the forum rules before you register, and if they do not allow links in your signature, leave

3. Make sure that your posts are interesting and useful (controversial is fine, aggressive is not)

4. Do not refer to your product in your post itself, but only in your signature link. A simple 2-­liner like this under your post is all you need:

Don’t suffer a moment longer!
http://yourwebsite.com

How to write blog comments that stick 

This is another very easy one and exactly the same points (1) to (4) apply as for forums, except that you do not have a signature link as such. Some blogs allow you to post an active link and some do not. There will probably not be any rules posted but you can look at other people’s comments to see whether they have active links.

The blog owner will delete your comment if s/he thinks it is spammy, so do not just put “Great blog!” and expect your link to still be there the next day.

Assuming you now have at least one article published, you may want to link your comments to one of your articles at Ezinearticles.com instead of directly to your sales letter. This has several advantages:

1. The blog owner is more likely to allow your comment to live if it does not link directly to a sales page.

2. It will bring more readers to your article, which will give it a boost within Ezinearticles.com, so it gets even more readers, more traffic to your sales page and more webmasters picking it out to publish.

3. It will build links to your article, which will help it to get ranked higher in some of the search engines. Remember this is how most people will find you. For Google, this effect is lessened by most blogs automatically having “no follow” tags on comments, but hey, not everybody uses Google!

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