How To Crank Out Powerhouse Information Products In 5 Days Or Less!
Written by Allen Brown on June 28th, 2008 in Content Creation.
Table of contents for Instant Cashflow Secrets
- How To Get Your Hands On Quality Information That Others Have Already Written!
- How To Crank Out Powerhouse Information Products In 5 Days Or Less!
- How To Let Other People Give You Profitable Ideas and Actually Create Your Products For You!
- How To Get Future Customers To Tell Exactly How To Get Their Money!
- Easy, Almost Embarrassingly Simple Ways To Churn Out One Special Report After Another Even If You Usually Hate To Write!
- How To Get Free Targeted Traffic By Using Five Simple Words!
What I’m about to share with you now is something that some of your competitors are just becoming aware of. More experience marketers have been aware of this powerful little technique for years and now… You’ll be able to profit from it too.
COLLABORATION - Get More Done With Less Time and Effort!
It’s so much easier to write half of an information product instead of facing a whole project that has to be written from scratch.
Usually what happens is two people get together and decide who is going to write what then they part ways and start writing periodically checking on each other’s progress if need be. Another reason this is so ideal is that two people can bring more to a project than one person can alone.
Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people attain uncommon results.
You see, I could write a report and some people wouldn’t get any- thing out of it, but a marketing friend of mine could write about the exact same thing and get rave reviews and vice versa. Co- Authoring a project helps you to reach more people. Two different perspectives in one product gives it more depth than anything you may be able to create on your own.
If you’ve never created your own product before you can start with a simple eCourse like this one. A 7+ day eCourse split between two people shouldn’t take more than a few days if you know anything about your subject matter.
eCourses are really popular now for a couple of reasons…
Marketers love them because they give them the chance to keep in touch with potential customers over an extended period of time which allows them to make more sales.
People love to read them because they get byte sized bits of information spread out over a couple of days instead of having to sit down and read an ebook.
You may already know someone who’d be willing to co-create an eCourse with you, but if you don’t… You’ll have to track down your co-author and CHARM them into working with you.
Always keep this in mind…
Everyone has an invisible sign hanging from their neck saying, “Make me feel important.” Never forget this message when working with people. Mary Kay Ash
Naturally you should be writing about a subject you know about. Since you are a part of the target audience you’re trying to reach… It stands to reason that almost anything that excites YOU will excite your target audience.
With that in mind… When you send out emails looking for a potential co-author, take a step back and ask yourself if someone had sent you the email you’re planning to send out if you’d be interested in the offer.
If you can’t honestly answer yes… Rewrite it until you can.
The writers you’ll be contacting are a part of the audience you both write for so put together an email that would make YOU jump at the offer you’re putting out there and you WILL get your project up and running.
Speaking as someone who has written more than a few email offers, you should ALWAYS speak to the other person’s interests. Show (in your email) why a person should even consider what you’re proposing.
What’s in it for them?
You need a solid answer to that question.
Your offer must be completely WIN-WIN or you can forget it. This isn’t the time to be selfish. Look at the big picture. If you co-create an eCourse with someone this week… Why not create another next week?
If you offer up a one-sided deal where the benefits YOU get far outweigh those of your writing partner… It will be hard, if not impossible to get that person to work with you.
Ask yourself what would it take for you to get the other person to wonder what YOU will get out of the deal because you’ve presented so much of what they’ll get from working with you.
Always think WIN-WIN and you will have no problem finding people eager to work with you.
No man will work for YOUR interests unless they are his. David Seabury
I used eCourses as an example of what can be done with the power of Collaboration only because an eCourse is something that you can put together quickly and profit from fast by selling access to it or by selling the reprint and master reprint rights.
Besides, ebooks are losing their appeal. Everybody’s got one and the sad fact of the matter is that many people who create them could care less about providing solid content. Once people have downloaded their share of worthless ebooks they won’t even look twice at yours.
Don’t call your ebook and ebook. Basically anything else you can think of is better. Special Report, Course, Manual… etc.
You could easily (instead of an eCourse) get together with another writer to put together a ‘hot’ special report in 7 days or less. It all depends on how much writing you want to do.
Other marketers are going to be creating products anyway. Why NOT work together?
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