How To Get Your Hands On Quality Information That Others Have Already Written!
Written by Allen Brown on June 26th, 2008 in Content Creation.
Table of contents for Instant Cashflow Secrets
- How To Get Your Hands On Quality Information That Others Have Already Written!
- How To Crank Out Powerhouse Information Products In 5 Days Or Less!
- How To Let Other People Give You Profitable Ideas and Actually Create Your Products For You!
- How To Get Future Customers To Tell Exactly How To Get Their Money!
- Easy, Almost Embarrassingly Simple Ways To Churn Out One Special Report After Another Even If You Usually Hate To Write!
- How To Get Free Targeted Traffic By Using Five Simple Words!
Welcome to Part I of “Instant Cashflow Secrets”. If you’re constantly at a loss for ‘hot’ product ideas… You won’t be 4 days from now. That’s a promise. ;-) You’ll discover proven, fast product creation techniques used by people like Yanik Silver, Corey Rudl, Anthony Stillwell, Jimmy D. Brown, Tony Blake, Joe Vitale and others.
Creating your own product doesn’t have to be a pain and it doesn’t have to take weeks. Some of the techniques you’ll read will show you how to get a unique product of your own and start making sales in a matter of days.
Today I want to show you a simple technique that you can use to create the bulk of your new information product without doing all the writing and without coming up with a great idea of your own. The problem most people have with creating a simple product is that they have to first come up with a great idea.
You don’t need to worry about that.
Let other people come up with the great ideas for you. I’ll give you an example of something I did recently. First… I started by frequenting the online forums dealing with my subject which is marketing…
Online forums are a wealth of information and good indicators of what type of information people are looking for because this is where they go to complain about their problems. I noticed the same topic kept coming up over and over again and that was…
How To Outmaneuver Competitors
Marketers were complaining left and right about how competitors were stealing profits from them by offering more and more ebooks in their product packages for an ever decreasing price.
I knew that the key to dealing with competitors was all about how you position yourself and your products.
With that in mind I searched for and found a great report written by Ted Ciuba titled… “How To Craft Your Own Killer USP”. Your USP or “Unique Selling Position” is what tells potential customer why YOU should get their business and not your competitors. Since Ted had already written a brilliant report on how to effectively deal with competition I saw my opportunity.
I wanted to use Ted’s report in a manual I was writing on how to clobber competitors, but I needed permission for that.
Ted is a well-known and highly respected marketer. Now, I could have easily been intimidated by his success, but one thing I’ve learned is that the people who you think of as being the most successful are often the easiest to talk to.
Besides, my thing about asking people for stuff is… “The worst thing they can say is NO. If they do, you didn’t lose anything. You already don’t have what you’re asking them for so you can only gain something by asking.
With that in mind I sent Ted a detailed email outlining what I wanted to use his report for and his reply was Yes.
The email I sent stressed the benefits to Ted by letting me use his information. It wasn’t about me or how I would benefit. What most people don’t realize is that if someone is doing something online to get exposure… This person will usually be more than willing to work with you if what you propose will put them in a position to get more exposure.
It all starts with identifying what people want and then finding someone who has already written great information on the subject. Many profitable deals start out as a simple email and this goes on all day everyday.
Be a part of it.
Find out what people want. Lurk in the forums and listen to people tell you where it hurts and then go out and create (with the help of someone who has already done much of the work) a simple report that eases their pain.
People want solutions and online forums are one of the main places they go to ask for help. You need to be there when they do so you can get a sense of what your target market wants.
There are people out there who simply LOVE to write. They would rather write than spend time marketing what they wrote. Many people will be more than willing to let you use their information as long as you give them proper credit and show them the benefit of what you want to do.
I’ve only been turned down once. Actually one person didn’t return my email so even THAT wasn’t a real rejection.
Using this simple technique I’ve co-created…
The bulk of this report was written by another marketer. It was originally posted on his discussion forum under a different name and the reason it jumped out at me was because it was getting tons of positive feedback.
Seeing how people were reacting to this information told me that this would make a “killer” expanded report. So, with a simple email to the author explaining what I wanted to do… That report was now available for my use.
This report included copyrighted information from another site. I originally wanted to expand on the information and sell the Master Reprint Rights to this report so I approached the owner about those rights (not listed on the site) and worked out a deal. I traded access to one of my products in exchange for a price reduction on the rights I wanted.
Instead of paying full price for the information I wanted… It came at a nice discount. Even people like Terry Dean who has a hugely successful and profitable business tries to get discounts where he can. Although it did cost money to get my hands on what I wanted in this case… Others paid more.
The reason I wanted to do this is because the “Internet Marketing Warriors” is a huge group of marketers actively doing business online and one of the things they do is promote customized copies of “7 Secrets To Unlimited Traffic“.
Just by asking I can now profit from what people are already out there doing. The creator of this ebook gets his work updated without doing any writing while I (in exchange for a little writing) get tons of free exposure.
And there’s more, but you get the point. This works.
The bottom line is that people write to get free exposure. Show them that you can help them get that exposure and YOU will be well on your way to creating your own special report without starting from scratch or spending a lot of money.
When people want something… Help them get it but on your terms.
Tagged with: benefit • corey rudl • creation techniques • ebook • email • free • hot product • idea • information product • joe vitale • marketers • marketing • money • online forums • pricing • product creation • product ideas • profits • promote • promotion • secret • stillwell • ted ciuba • tony blake • trading • traffic • unique selling position • usp