Internet Marketing Revealed

While digital product comes in many forms, creating an E-book is by far the best digital format for both selling and giving away on the Internet. E-books, in general, come in two forms: .PDF or .EXE format. In the case with your E-zine or mailing list, you want to give your own free report away to your visitors as an incentive for subscribing to your E-zine.

STEP 1: OPEN YOUR MICROSOFT WORD PROGRAM

Open up your Microsoft Word Program. It should be readily installed in your computer. Get ready to fire up your keyboard!

NOTE: You will want to use “Letter” size pages (configure this in “Page Setup”) as it is the standard paper size for the Americans if they are your target market.

STEP 2: CREATE THE COVER FOR YOUR FREE REPORT

You can either create your own E-cover or hire a good designer to design it for you. You can engage a good professional designer at ps-indepth.com. Most designers charge a minimum $99 to design E-covers but this one charges a very affordable price and if you are thinking of having your covers designed by someone else, this one is recommended. Alternatively, if you do not wish to engage a professional designer, you can create your E-cover using whatever skills you have in the Microsoft Word environment.

Paste the graphic or design your simple-but-professional cover on the first page of your information product.

STEP 3: COMPOSE THE CONTENTS

This step is the most time-consuming step to creating your digital product. There is no strict format on composing the contents of your digital product. However, you have to focus on adding quality information to your report for your readers, though you are going to give it away for free.

Profit Center #2

Here is how you build in Profit Center #2: insert advertisements and recommendations with your own links or affiliate links in your free report. Convey Give Away Rights to your report to encourage your readers to give your report away for free. This is aptly called “viral marketing“.

As long as someone purchases a product or access to service as a result of clicking on your referral links in your free report, you make your percentage of the product or service price. Thus giving a free report away is not only a good incentive for your visitors to subscribe to your E-zine, but you also get to prove your credibility and expertise first-hand while making your money just by giving quality recommendations!

Another Profit Center within Profit Center #2?

Did you know that you can also charge a fee for any of your readers who are interested in rebranding the affiliate links within your report to theirs?

For example, you can charge each reader $10-$30 so that they can have the privilege of having their own affiliate links in your free report.

This method can strongly motivate your readers to give your report away for free with the context that they can make money from back-end links, ads and recommendations in their own referral links.

You can leverage on other people’s marketing effort and still make money from their successful referrals as long as your affiliate programs are 2-tier.

STEP 4: CONVERT YOUR WORD DOCUMENT TO ADOBE PDF FORMAT

Convert your Word Document into Adobe PDF Format using Adobe PDFMaker. The latest PCs should have this program installed in your Microsoft Word Program.

If you do not have Adobe PDFMaker by any chance, you can get your copy of Adobe PDF Converter program for free here: http://www.pdf995.com

Regardless of any Adobe PDF Converter program that you use, be sure that you set your options to disable the copying and editing functions to the contents in order to protect your product from being altered by your customers. However, you must enable printing by your customers so that they can print your E-book contents for easy reading.

Now in Adobe PDF format, no one can edit, modify and delete the contents within your information product. And only you have the master copy of your product in Word format. Also note that everything in the file remains the way it was even after the conversion of your product format. This is the final and complete product.

STEP 5: CREATE YOUR PRODUCT IMAGE

To create your own product image, you can either:

• Create your own using Paint Programs such as Adobe Photoshop,

• Hire a designer to design the product image for you, or

• Utilize software that specializes in creating product images. For this, you can shop for a professional cover-designing tools among these popular ones:

  • Dynamite Covers

  • Killer Covers

  •  3D Covers

  • Website Design Video Tutorials

  • Cover Software

  • Book Cover Pro

You have just completed your own free report!

Why Not to Format Your E-book in .EXE Format

A survey on “.PDF vs. .EXE E-book format” was carried out on a forum and the following were the results:

• 18 people voted for PDF format while only 2 people voted for .EXE format.

• 3 people thought it was okay.

• 3 people fear the virus that .EXE E-books may carry.

• 3 people place very little value on .EXE E-books as compared to .PDF E-books, price to price.

• The E-book being offered in both formats for sale, 18 people still choose to download .PDF format only while 1 person chooses to download both formats. No one will want to solely download the E-book in .EXE format.

• I was also told that 10% of the Internet users are Macintosh users, therefore can’t execute. EXE files.

The choice is clear. PDF format wins hands down.

If You Do Not Want to Create Your Own Free Report

Creating your own free report is time and effort consuming. I don’t know you but you might not have what it takes to write a good piece of work.

Alternatively, you can source for other people’s reports that have Give Away Rights or allow you to give to your subscribers as an incentive for subscribing to your E-zine.

However, make doubly sure that the free report has your own affiliate links embedded within, even if it means having to pay a small rebranding fee to the original author. I think that it is more expensive NOT to have your own affiliate links within when you could have make successful referrals as a result of your effort.

Also, the free report must be related to your E-zine.

Warning! Be careful NOT to poison your subscribers with too many freebies. It is okay to give free gifts, even once in a while, as a token of appreciation for your subscribers who stay subscribed to your E-zine. But you wouldn’t want to have a pack of free-loaders in your E-zine who ignores whatever offers you have with a price tag on, would you?

• Easy, Almost Embarrassingly Simple Ways To Churn Out One Special Report After Another Even If You Usually Hate To Write!
• How To Get Future Customers To Tell Exactly How To Get Their Money!
• The Importance of Web Copy
• 8 Simple Rules To Make Your Website Attractive, Interesting, Engaging and Interactive
• You Can Still Make Money…
• Build The Profit Centers Into Your E-zine
• Lesson 4 - 17 Proven Methods to Make Money From PLR Content
• 101 Tips For Your Info Products - Part IV
• 101 Tips For Your Info Product - Part II
• 11 Ways To Turn PLR Articles, Small Reports And eBooks Into Cash - Part I