Turning PLR Into Gold
Written by Allen Brown on February 20th, 2008 in Online Auction, PLR/MRR/RR.
Table of contents for Ebay Marketing
If you go to eBay and look at ebooks or software that’s for sale, you’ll notice that many of these are selling for a dollar or less. This makes absolutely no sense. How can anyone make any money by only charging so little for a product?
You may also notice that there are several of the same eBook or software packages being sold. Again, you may be wondering how this could be?
Well, we’re going to get into why people would sell something so cheap in the next couple of sections. However, right now we’re going to take those ebooks or software packages that are being sold so cheaply and we’re going to sell them at a 1000 - 2000% mark-up.
That’s right! That’s not a typo.
You can take the same ebooks or software that others are selling for a dollar or less and you can sell the products for $10 to $20 each (if not more).
Here’s how:
What are PLR and Resell Rights?
Most of these ebooks or software packages are what is known as PLR or resell rights ebooks or software. PLR is an acronym for Private Label Rights. Most PLR products also come with resell rights, which give you the right to resell them and keep 100% of the profits. PLR means that you can essentially do whatever you want with the ebook, script, or software (change the name, cut it into pieces, make it your own, etc.), while having just resell rights typically means that you are only allowed to resell it for 100% of the profits but not claim it as your own.
There are many great PLR and resell rights sites on the internet. These sites do require a fee for members to belong. In exchange for the fee, members get ebooks or software every month or so. Then the members are allowed to take the ebooks/software and often do anything they want with them - package them with other products, give them away as bonuses, sell them on eBay, etc.
Selling with a Mark-Up of 1000 - 2000%
Now, you know where these ebooks and software packages come from but you still don’t have any idea how you could possibly mark them up by 1000 - 2000%.
Very simply, you’re going to take these inexpensive books and make them look like high-quality products. To do this you’re going to use customized graphics to redo the ebook covers or eboxes (for software/scripts) and then you’re also going to use professional sales templates to sell the ebooks.
By making your products look different and better, you will create a greater perceived value. People will actually buy your much more expensive product even when it’s placed beside the exact same product that’s selling for a fraction of the cost.
When people see 20 versions of the same ebook or script for sale, most will view it as worthless, especially when they’re priced at $1 or so. Naturally, people will assume that if it’s that cheap, it probably isn’t as good. To make things even easier on you, most resellers will use the same old cookie cutter sales page, title, graphics, etc. Some don’t even use a nice template at all and just throw something up with a line of text.
If you want to stand out, you have to be different. Below are a few generalized tips to follow when using this technique:
1. Don’t use the same title that everyone else is. Try going unique so that people will notice your auction and not see it being identical to dozens of others.
2. Change the ebook/ebox graphic and give it a new name (or if it’s a generic name, you can leave it the same) if you have PLR products (with some resell rights products that don’t have graphics, surely you can usually create even a basic graphic to make it stand out). If it looks professional, people will be much more likely to buy at a higher price.
3. Don’t use the same sales page template and sales letter that the original creators often give out to you. Instead, create your own or get a different hosted template. If you find an auction to be profitable, don’t hesitate with paying a graphic artist a small fee to create a custom one specifically for you. There is also software out there that can create some basic ebook and ebox cover graphics, as well as sales pages. A quick Google search will show a wide variety of such scripts, but I’d suggest investing $25 to $50 in a really professional looking cover or template if you have the budget and think a product will be profitable enough.
4. Don’t offer tons of crappy bonuses. Ebay and other auction sites are full of these. Instead of selling a package of 100 scripts that you have resell rights for, try breaking them down individually. This is a HUGE tip that many people overlook. Keep in mind that if I’m searching for something like a membership site script on eBay, I’m much more likely to come across your title and script that says “Simple Membership Site Script” than an auction that says “100 website scripts.” On top of that, since it’s exactly what I’m looking for, you can typically charge more and still get sales.
5. Look for specific types of products that are sold for big money outside of the auction sites. For instance, there are several membership and affiliate management scripts sold on the internet for hundreds of dollars. However, there are also ones with resell rights sold for a dollar or less on eBay. Consider targeting a few of those cheaper ones with resell rights, as you already know that some people are willing to pay big money for them. Heck, you don’t have to limit yourself to eBay and other auction sites! You can take it a step further and even turn it into a unique website, setup a pay-per-click campaign like Adwords, and start selling scripts at $20 that have competing scripts that sell for hundreds. Do NOT overlook this tip here, as it is perhaps the most important here…
6. You can add even more value by charging more but offering free installation services and free support. Most of these scripts and other products don’t have any type of existing support, and many people on these auction sites are newcomers that don’t know how to install even the simplest of things and would gladly pay $37 instead of $1 for virtually the same thing but with free installation.
7. Try to especially target scripts and software. Ebooks are always hard to sell for much on places like eBay, but I’ve had MUCH better success with scripts/software. Scripts/software are also much easier to make them look unique as well.
8. Lastly, try to look at your auction from a visitor’s perspective. Try searching for your auction. Does yours stand out among the others? If not, why? What convinced you to click on any of the others? What make you interested in another offer but not yours? Once you realize that, you can make any appropriate changes and start making some good money.
We’ll cover more of these tips in a little more detail later as well.
Where/How to Get What You Need
There are many different places that you can get PLR and resell rights to ebooks and software. If you search around the internet and ask around a little on forums, you’ll soon get a very good list of membership sites that will provide you with the type of content and products that you need.
However, to make it a little easier on you, I was able to set you up with a great deal that will certainly give you what you want and what you need to apply this technique.
As for the graphics (as discussed in the previous tips), if you have the knowledge then you can build your own covers. However, most of us don’t so you’ll be left with either hiring someone to do it for you or you can buy software to help you create the covers. While it may cost more, often it’s best just to let a professional do the covers so that you know you’re getting them done right.
So now you might be wondering why everyone doesn’t create better looking covers and sales pages and then sell their books or software for more. Well, there are a few reasons for this.
Reason one is that some people just haven’t thought about doing it. It’s one of those things that once you hear about it you wonder why you didn’t think of it yourself.
A second and more common reason is that many people actually build lists from the books they sell and don’t focus on selling it for more. We’ll get into list building in a couple pages.
A third reason is that people use these cheap eBooks, which aren’t PLR in this case, to sell other products.
Tagged with: content • ebook • free • idea • money • plr • private label • profits • resell • resellers • tips