Would you believe that it took me a little less than a day to write the 5-Day eCourse you’ve been reading? Well, it’s true. And I don’t even consider myself to be a writer!

How it all happened…

I was in the middle of writing a 20+ page report when I realized that I needed an eCourse on how to create products to make my report complete.

Everybody’s seen the “Make Your Site Sell” eCourse on how to come up with great product ideas so that was out of the question. I haven’t seen too many other similar eCourses out there that would suit my needs so I had to write one myself.

So, Here’s what I did…

I created an outline for the eCourse. A 12-Day eCourse. I did this for a couple of reasons.

=> I wanted to make sure I had enough subject matter to write about. A 12-Day eCourse was surely more than enough.

=> I wanted to make it easy to write the eCourse. A 12-Day eCourse may not seem easy to write, but I had no intention of writing a 12-Day anything.

Let me explain…

How many times have you thought about something you had to do and just sat there wondering how you will ever get through it all? If you’re anything like me… Too many times to count.

The tendency to get overwhelmed is a tendency I used to my advantage and you can too. Preparing to write a 12-Day eCourse takes planning and it also required me to force myself to get into the right mindset.

I started writing my 12-Day eCourse and by the time I was on the third or fourth report (out of twelve) I scaled down my 12-Day outline to make it five days.

Instead of looking at eight or nine more reports to write… I was looking at only one or two.

Halfway to my mark of five days!

In other words… I purposely overestimated the amount of writing I was going to put into this project with the intention of scaling back to make things seem easier.

Getting into the mindset needed to sit down and write twelve reports made writing five reports simple. There’s a natural urge to want to do less than we plan.

Planning to do more than you need to do helps you push through what you would normally think you can’t do.

If writing even one report seems too hard for you… Plan to write three of them. Make three your goal. You’ll find that it’s a lot easier to get the first report out that way.

The one thing that stops most people from writing is the fear of all the work that’s ahead. Knowing that I didn’t HAVE to write eight or nine more reports to create a 12-part series made the process of creating five reports an easy one.

That’s the reason why I was able to churn this eCourse out in a matter of a few hours instead of a few days.

Of course it also helped that I know the subject matter because I actually use the techniques outlined in this eCourse to grow my own business. Didn’t have to spend hours researching anything.

I’ll leave you with a Martial Arts example…

Have you ever seen a martial artist punch through a couple of boards or bricks? Ever wondered how they do that? Here’s a little insight into what it takes to do those things.

When a martial artist is looking at an object that he or she is going to strike and break… They aren’t really looking at the object itself. Basically they have to learn how to see through their target and visualize hitting something on the other side of it.

If not, they would end up not hitting their target hard enough to break it and hurt their hand instead. If a person is trying to break through 5 boards… They have to imagine 10 of them in order to strike 5 hard enough to break them.

So, if your goal is to write 5 reports, you have to get in the mindset of having to write 10 or more in order to push through the 5 you need.

The Power Of Byte Sized Pieces

Another way to make writing reports easier is to start small and expand. Create a ‘mini-article’. Write your report like you’re writing a short ezine article.

==========

TITLE

Opening Statement - Point out a problem people are having.

Agitate - Make the problem seem worse than you originally stated.

Solution - Offer your remedy.

Closing - Make your solution seem like THE solution.

==========

After you create your basic outline, hit the search engine and find relevant resources and point to content that reinforce your writing. By doing this you can focus on each piece of your report separately.

Your “TITLE” for example. Spend time only on that aspect of your report until you feel like you’ve got that nailed down.

Your “Opening Statement”. Focus on identifying the problem your report is going to help people solve.

And so on…

The point is to focus on your report in pieces. That makes is so much easier to write. Worry about editing later. Just write and write and write. Let it flow.

I spent more time rewriting this eCourse and correcting mistakes that I did actually writing it. As it should be. With writing and editing there’s about two days worth of work in here.

Writing becomes hard when you critique your writing as you’re doing it. Until I stopped doing that… Creating even a simple article took forever. Writing and editing are like oil and water.

They don’t mix well. Do one or the other, but never both at the same time. Trust me it doesn’t work.

In Summary…

=> Create more work than you actually need to do so that when you scale back… What you now have to do compared to what you thought you had to do is simple by comparison.

Getting geared up to write 20,000 words makes it simple to write 6,000. I’ve used this technique over and over again and it never fails to get me through any writing project.

=> Write in small chunks. It’s easier to write a 1,000 words if you write it 200 words at a time. Believe me on this one. This eCourse weighs in at nearly 6,000 words and it only took a little less than a day to create using just this one technique.

You don’t even have to write an entire eCourse in one day like I did. You could write just one report a day broken up into smaller pieces. Nearly every person who writes a lot does this because it keeps you from becoming overwhelmed.

Steven King has written so many books it boggles the mind and the reason he can do this is because he writes a little every day. The little things add up.

Do something every day that you don’t want to do. This is the golden rule for acquiring the habit of doing your duty without pain. Mark Twain

Set aside a little time every day to do some writing. Even if it’s only thirty minutes. That’s three and a half hours a week. Fourteen hours a month. Use the time you have to your advantage because in the next few weeks while your competitors are still selling other people’s products… You will have a product of your own.

Let’s suppose you had a bank that each morning credited your account with $ 1,440 — with one condition: Whatever part of the $ 1,440 you had failed to use during the day would be erased from your account and no balance carried over. What would you do?

Of course you’d draw out every cent, everyday and use it to your best advantage. Well, you have such a bank and its name is TIME. Every morning the bank credits you with 1,440 minutes. It writes off forever whatever portion you failed to invest to a good purpose. INVEST WISELY

Everybody gets 24 hours in a day. It’s how you use those hours that matters. If you want your own product and you’re serious about it you’re going to have to prioritize.

What’s more important to you? Creating a few extra income streams or watching TV? The people who you see on TV are getting paid to do what they do. You aren’t being paid for watching them.

The biggest obstacles you have to face is the fear of getting started and the (untrue) belief that what you write won’t be good enough. I’m not worried about what people will think about what I write and you shouldn’t be either.

Put your heart into writing something that you truly believe is worth reading and what others think will take care of itself.

Ideas for products are literally everywhere. You just have to stop thinking and start doing. I could have put this eCourse off, but what good would that have done? It would still need to be written. My competitors sure aren’t sitting on their hands wondering what to do.

They’re out there taking action. The question is… Will you?

People who have attained things worth having in this world have worked while others have idled, have persevered while others gave up in despair, and have practiced early in life the valuable habits of self-denial, industry, and singleness of purpose. As a result, they enjoy in later life the success often erroneously attributed to good luck. Grenville Kleiser

Do what you know you have to do. The techniques I’ve outlined in this eCourse (while extremely effective), still take work. People who have what they want always have purpose. They have focus. They know what must be done and they simply do it.

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How To Crank Out Powerhouse Information Products In 5 Days Or Less!

Written by Allen Brown on Saturday, June 28th, 2008 in Content Creation.

What I’m about to share with you now is something that some of your competitors are just becoming aware of. More experience marketers have been aware of this powerful little technique for years and now… You’ll be able to profit from it too.

COLLABORATION - Get More Done With Less Time and Effort!

It’s so much easier to write half of an information product instead of facing a whole project that has to be written from scratch.

Usually what happens is two people get together and decide who is going to write what then they part ways and start writing periodically checking on each other’s progress if need be. Another reason this is so ideal is that two people can bring more to a project than one person can alone.

Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people attain uncommon results.

You see, I could write a report and some people wouldn’t get any- thing out of it, but a marketing friend of mine could write about the exact same thing and get rave reviews and vice versa. Co- Authoring a project helps you to reach more people. Two different perspectives in one product gives it more depth than anything you may be able to create on your own.

If you’ve never created your own product before you can start with a simple eCourse like this one. A 7+ day eCourse split between two people shouldn’t take more than a few days if you know anything about your subject matter.

eCourses are really popular now for a couple of reasons…

Marketers love them because they give them the chance to keep in touch with potential customers over an extended period of time which allows them to make more sales.

People love to read them because they get byte sized bits of information spread out over a couple of days instead of having to sit down and read an ebook.

You may already know someone who’d be willing to co-create an eCourse with you, but if you don’t… You’ll have to track down your co-author and CHARM them into working with you.

Always keep this in mind…

Everyone has an invisible sign hanging from their neck saying, “Make me feel important.” Never forget this message when working with people. Mary Kay Ash

Naturally you should be writing about a subject you know about. Since you are a part of the target audience you’re trying to reach… It stands to reason that almost anything that excites YOU will excite your target audience.

With that in mind… When you send out emails looking for a potential co-author, take a step back and ask yourself if someone had sent you the email you’re planning to send out if you’d be interested in the offer.

If you can’t honestly answer yes… Rewrite it until you can.

The writers you’ll be contacting are a part of the audience you both write for so put together an email that would make YOU jump at the offer you’re putting out there and you WILL get your project up and running.

Speaking as someone who has written more than a few email offers, you should ALWAYS speak to the other person’s interests. Show (in your email) why a person should even consider what you’re proposing.

What’s in it for them?

You need a solid answer to that question.

Your offer must be completely WIN-WIN or you can forget it. This isn’t the time to be selfish. Look at the big picture. If you co-create an eCourse with someone this week… Why not create another next week?

If you offer up a one-sided deal where the benefits YOU get far outweigh those of your writing partner… It will be hard, if not impossible to get that person to work with you.

Ask yourself what would it take for you to get the other person to wonder what YOU will get out of the deal because you’ve presented so much of what they’ll get from working with you.

Always think WIN-WIN and you will have no problem finding people eager to work with you.

No man will work for YOUR interests unless they are his. David Seabury

I used eCourses as an example of what can be done with the power of Collaboration only because an eCourse is something that you can put together quickly and profit from fast by selling access to it or by selling the reprint and master reprint rights.

Besides, ebooks are losing their appeal. Everybody’s got one and the sad fact of the matter is that many people who create them could care less about providing solid content. Once people have downloaded their share of worthless ebooks they won’t even look twice at yours.

Don’t call your ebook and ebook. Basically anything else you can think of is better. Special Report, Course, Manual… etc.

You could easily (instead of an eCourse) get together with another writer to put together a ‘hot’ special report in 7 days or less. It all depends on how much writing you want to do.

Other marketers are going to be creating products anyway. Why NOT work together?

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Turning PLR Into Gold

Written by Allen Brown on Wednesday, February 20th, 2008 in Online Auction, PLR/MRR/RR.

If you go to eBay and look at ebooks or software that’s for sale, you’ll notice that many of these are selling for a dollar or less. This makes absolutely no sense. How can anyone make any money by only charging so little for a product?

You may also notice that there are several of the same eBook or software packages being sold. Again, you may be wondering how this could be?

Well, we’re going to get into why people would sell something so cheap in the next couple of sections. However, right now we’re going to take those ebooks or software packages that are being sold so cheaply and we’re going to sell them at a 1000 - 2000% mark-up.

That’s right! That’s not a typo.

You can take the same ebooks or software that others are selling for a dollar or less and you can sell the products for $10 to $20 each (if not more).

Here’s how:

What are PLR and Resell Rights?

Most of these ebooks or software packages are what is known as PLR or resell rights ebooks or software. PLR is an acronym for Private Label Rights. Most PLR products also come with resell rights, which give you the right to resell them and keep 100% of the profits. PLR means that you can essentially do whatever you want with the ebook, script, or software (change the name, cut it into pieces, make it your own, etc.), while having just resell rights typically means that you are only allowed to resell it for 100% of the profits but not claim it as your own.

There are many great PLR and resell rights sites on the internet. These sites do require a fee for members to belong. In exchange for the fee, members get ebooks or software every month or so. Then the members are allowed to take the ebooks/software and often do anything they want with them - package them with other products, give them away as bonuses, sell them on eBay, etc.

Selling with a Mark-Up of 1000 - 2000%

Now, you know where these ebooks and software packages come from but you still don’t have any idea how you could possibly mark them up by 1000 - 2000%.

Very simply, you’re going to take these inexpensive books and make them look like high-quality products. To do this you’re going to use customized graphics to redo the ebook covers or eboxes (for software/scripts) and then you’re also going to use professional sales templates to sell the ebooks.

By making your products look different and better, you will create a greater perceived value. People will actually buy your much more expensive product even when it’s placed beside the exact same product that’s selling for a fraction of the cost.

When people see 20 versions of the same ebook or script for sale, most will view it as worthless, especially when they’re priced at $1 or so. Naturally, people will assume that if it’s that cheap, it probably isn’t as good. To make things even easier on you, most resellers will use the same old cookie cutter sales page, title, graphics, etc. Some don’t even use a nice template at all and just throw something up with a line of text.

If you want to stand out, you have to be different. Below are a few generalized tips to follow when using this technique:

1. Don’t use the same title that everyone else is. Try going unique so that people will notice your auction and not see it being identical to dozens of others.

2. Change the ebook/ebox graphic and give it a new name (or if it’s a generic name, you can leave it the same) if you have PLR products (with some resell rights products that don’t have graphics, surely you can usually create even a basic graphic to make it stand out). If it looks professional, people will be much more likely to buy at a higher price.

3. Don’t use the same sales page template and sales letter that the original creators often give out to you. Instead, create your own or get a different hosted template. If you find an auction to be profitable, don’t hesitate with paying a graphic artist a small fee to create a custom one specifically for you. There is also software out there that can create some basic ebook and ebox cover graphics, as well as sales pages. A quick Google search will show a wide variety of such scripts, but I’d suggest investing $25 to $50 in a really professional looking cover or template if you have the budget and think a product will be profitable enough.

4. Don’t offer tons of crappy bonuses. Ebay and other auction sites are full of these. Instead of selling a package of 100 scripts that you have resell rights for, try breaking them down individually. This is a HUGE tip that many people overlook. Keep in mind that if I’m searching for something like a membership site script on eBay, I’m much more likely to come across your title and script that says “Simple Membership Site Script” than an auction that says “100 website scripts.” On top of that, since it’s exactly what I’m looking for, you can typically charge more and still get sales.

5. Look for specific types of products that are sold for big money outside of the auction sites. For instance, there are several membership and affiliate management scripts sold on the internet for hundreds of dollars. However, there are also ones with resell rights sold for a dollar or less on eBay. Consider targeting a few of those cheaper ones with resell rights, as you already know that some people are willing to pay big money for them. Heck, you don’t have to limit yourself to eBay and other auction sites! You can take it a step further and even turn it into a unique website, setup a pay-per-click campaign like Adwords, and start selling scripts at $20 that have competing scripts that sell for hundreds. Do NOT overlook this tip here, as it is perhaps the most important here…

6. You can add even more value by charging more but offering free installation services and free support. Most of these scripts and other products don’t have any type of existing support, and many people on these auction sites are newcomers that don’t know how to install even the simplest of things and would gladly pay $37 instead of $1 for virtually the same thing but with free installation.

7. Try to especially target scripts and software. Ebooks are always hard to sell for much on places like eBay, but I’ve had MUCH better success with scripts/software. Scripts/software are also much easier to make them look unique as well.

8. Lastly, try to look at your auction from a visitor’s perspective. Try searching for your auction. Does yours stand out among the others? If not, why? What convinced you to click on any of the others? What make you interested in another offer but not yours? Once you realize that, you can make any appropriate changes and start making some good money.

We’ll cover more of these tips in a little more detail later as well.

Where/How to Get What You Need

There are many different places that you can get PLR and resell rights to ebooks and software. If you search around the internet and ask around a little on forums, you’ll soon get a very good list of membership sites that will provide you with the type of content and products that you need.

However, to make it a little easier on you, I was able to set you up with a great deal that will certainly give you what you want and what you need to apply this technique.

As for the graphics (as discussed in the previous tips), if you have the knowledge then you can build your own covers. However, most of us don’t so you’ll be left with either hiring someone to do it for you or you can buy software to help you create the covers. While it may cost more, often it’s best just to let a professional do the covers so that you know you’re getting them done right.

So now you might be wondering why everyone doesn’t create better looking covers and sales pages and then sell their books or software for more. Well, there are a few reasons for this.

Reason one is that some people just haven’t thought about doing it. It’s one of those things that once you hear about it you wonder why you didn’t think of it yourself.

A second and more common reason is that many people actually build lists from the books they sell and don’t focus on selling it for more. We’ll get into list building in a couple pages.

A third reason is that people use these cheap eBooks, which aren’t PLR in this case, to sell other products.

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