Would you believe that it took me a little less than a day to write the 5-Day eCourse you’ve been reading? Well, it’s true. And I don’t even consider myself to be a writer!

How it all happened…

I was in the middle of writing a 20+ page report when I realized that I needed an eCourse on how to create products to make my report complete.

Everybody’s seen the “Make Your Site Sell” eCourse on how to come up with great product ideas so that was out of the question. I haven’t seen too many other similar eCourses out there that would suit my needs so I had to write one myself.

So, Here’s what I did…

I created an outline for the eCourse. A 12-Day eCourse. I did this for a couple of reasons.

=> I wanted to make sure I had enough subject matter to write about. A 12-Day eCourse was surely more than enough.

=> I wanted to make it easy to write the eCourse. A 12-Day eCourse may not seem easy to write, but I had no intention of writing a 12-Day anything.

Let me explain…

How many times have you thought about something you had to do and just sat there wondering how you will ever get through it all? If you’re anything like me… Too many times to count.

The tendency to get overwhelmed is a tendency I used to my advantage and you can too. Preparing to write a 12-Day eCourse takes planning and it also required me to force myself to get into the right mindset.

I started writing my 12-Day eCourse and by the time I was on the third or fourth report (out of twelve) I scaled down my 12-Day outline to make it five days.

Instead of looking at eight or nine more reports to write… I was looking at only one or two.

Halfway to my mark of five days!

In other words… I purposely overestimated the amount of writing I was going to put into this project with the intention of scaling back to make things seem easier.

Getting into the mindset needed to sit down and write twelve reports made writing five reports simple. There’s a natural urge to want to do less than we plan.

Planning to do more than you need to do helps you push through what you would normally think you can’t do.

If writing even one report seems too hard for you… Plan to write three of them. Make three your goal. You’ll find that it’s a lot easier to get the first report out that way.

The one thing that stops most people from writing is the fear of all the work that’s ahead. Knowing that I didn’t HAVE to write eight or nine more reports to create a 12-part series made the process of creating five reports an easy one.

That’s the reason why I was able to churn this eCourse out in a matter of a few hours instead of a few days.

Of course it also helped that I know the subject matter because I actually use the techniques outlined in this eCourse to grow my own business. Didn’t have to spend hours researching anything.

I’ll leave you with a Martial Arts example…

Have you ever seen a martial artist punch through a couple of boards or bricks? Ever wondered how they do that? Here’s a little insight into what it takes to do those things.

When a martial artist is looking at an object that he or she is going to strike and break… They aren’t really looking at the object itself. Basically they have to learn how to see through their target and visualize hitting something on the other side of it.

If not, they would end up not hitting their target hard enough to break it and hurt their hand instead. If a person is trying to break through 5 boards… They have to imagine 10 of them in order to strike 5 hard enough to break them.

So, if your goal is to write 5 reports, you have to get in the mindset of having to write 10 or more in order to push through the 5 you need.

The Power Of Byte Sized Pieces

Another way to make writing reports easier is to start small and expand. Create a ‘mini-article’. Write your report like you’re writing a short ezine article.

==========

TITLE

Opening Statement - Point out a problem people are having.

Agitate - Make the problem seem worse than you originally stated.

Solution - Offer your remedy.

Closing - Make your solution seem like THE solution.

==========

After you create your basic outline, hit the search engine and find relevant resources and point to content that reinforce your writing. By doing this you can focus on each piece of your report separately.

Your “TITLE” for example. Spend time only on that aspect of your report until you feel like you’ve got that nailed down.

Your “Opening Statement”. Focus on identifying the problem your report is going to help people solve.

And so on…

The point is to focus on your report in pieces. That makes is so much easier to write. Worry about editing later. Just write and write and write. Let it flow.

I spent more time rewriting this eCourse and correcting mistakes that I did actually writing it. As it should be. With writing and editing there’s about two days worth of work in here.

Writing becomes hard when you critique your writing as you’re doing it. Until I stopped doing that… Creating even a simple article took forever. Writing and editing are like oil and water.

They don’t mix well. Do one or the other, but never both at the same time. Trust me it doesn’t work.

In Summary…

=> Create more work than you actually need to do so that when you scale back… What you now have to do compared to what you thought you had to do is simple by comparison.

Getting geared up to write 20,000 words makes it simple to write 6,000. I’ve used this technique over and over again and it never fails to get me through any writing project.

=> Write in small chunks. It’s easier to write a 1,000 words if you write it 200 words at a time. Believe me on this one. This eCourse weighs in at nearly 6,000 words and it only took a little less than a day to create using just this one technique.

You don’t even have to write an entire eCourse in one day like I did. You could write just one report a day broken up into smaller pieces. Nearly every person who writes a lot does this because it keeps you from becoming overwhelmed.

Steven King has written so many books it boggles the mind and the reason he can do this is because he writes a little every day. The little things add up.

Do something every day that you don’t want to do. This is the golden rule for acquiring the habit of doing your duty without pain. Mark Twain

Set aside a little time every day to do some writing. Even if it’s only thirty minutes. That’s three and a half hours a week. Fourteen hours a month. Use the time you have to your advantage because in the next few weeks while your competitors are still selling other people’s products… You will have a product of your own.

Let’s suppose you had a bank that each morning credited your account with $ 1,440 — with one condition: Whatever part of the $ 1,440 you had failed to use during the day would be erased from your account and no balance carried over. What would you do?

Of course you’d draw out every cent, everyday and use it to your best advantage. Well, you have such a bank and its name is TIME. Every morning the bank credits you with 1,440 minutes. It writes off forever whatever portion you failed to invest to a good purpose. INVEST WISELY

Everybody gets 24 hours in a day. It’s how you use those hours that matters. If you want your own product and you’re serious about it you’re going to have to prioritize.

What’s more important to you? Creating a few extra income streams or watching TV? The people who you see on TV are getting paid to do what they do. You aren’t being paid for watching them.

The biggest obstacles you have to face is the fear of getting started and the (untrue) belief that what you write won’t be good enough. I’m not worried about what people will think about what I write and you shouldn’t be either.

Put your heart into writing something that you truly believe is worth reading and what others think will take care of itself.

Ideas for products are literally everywhere. You just have to stop thinking and start doing. I could have put this eCourse off, but what good would that have done? It would still need to be written. My competitors sure aren’t sitting on their hands wondering what to do.

They’re out there taking action. The question is… Will you?

People who have attained things worth having in this world have worked while others have idled, have persevered while others gave up in despair, and have practiced early in life the valuable habits of self-denial, industry, and singleness of purpose. As a result, they enjoy in later life the success often erroneously attributed to good luck. Grenville Kleiser

Do what you know you have to do. The techniques I’ve outlined in this eCourse (while extremely effective), still take work. People who have what they want always have purpose. They have focus. They know what must be done and they simply do it.

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This is one of those rarely talked about incredibly profitable product creation strategies that puts YOU in control of your profits. Imagine selling a product with a high perceived value to your customers, but costs almost nothing to reproduce.

You’ll have a product of your own that others would LOVE to buy without you having to do much more than a little research and create a sales letter for your new product that tells people where to send their money.

I’m not kidding.

Some of the wealthiest people in the world specialize in selling software applications. High perceived value versus an extremely low-cost to reproduce in mass quantities.

Become A Software Guru Or At Least Pretend To Be One

If you take a good look at some of the most successful products being sold online you’ll notice that many of them are software programs and scripts. And the great thing is that YOU don’t have to be a programmer to get your hands on extremely profitable software products.

There are obscene profits to be made from your own software product. No one has to know that you aren’t the programmer. It just doesn’t cross most people’s minds that people selling software aren’t always the ones who created it.

For that reason, you may have not given the idea of owning a software product of your own much thought. GIVE it some thought. You’re missing out on possibly some of the easiest money you’ll ever make.

Successful software now selling online…

You’re only limited by your imagination. If you can think of an idea, there’s someone out there who can bring your idea to life. No matter how “off the wall” your idea may be or how unlikely it sounds. Just make sure you have a market (people who want to buy a certain type of product) before you create it.

Not too many people would reveal this fact to you, but the way I see it… You’re reading this eCourse to get information you can actually use so it’s my job to give the goods.

Now, how to get your software created…

There are a couple of sites that specialize in helping anyone find talented and very creative programs who will bring your software ideas to life.

Two of the main sites are:

Elance http://www.elance.com

Rent-A-Coder http://www.rentacoder.com

Side Tip - When you use sites like the ones above, you need to make sure you know exactly what you want from a programmer. You need to spend time and really think about what you want your software program or script to do BEFORE you start dealing with a programmer. It makes everything a lot easier.

One way to do this is to write your sales letter first. Write out everything you want your product to do and use those list of benefits to come up with the outline you will need to give the programmer you choose to work on your project.

I’ll leave with a couple of tips for coming up with ideas…

=> Is there a void in the marketplace. A void doesn’t always mean that there aren’t software solutions out there that people want. What it means is are those software solutions highly visible to their intended audiences?

If not, you can see what others have created and build on what they’ve already done. A high percentage of the people who create software programs don’t know how to market them or even know how much commercial viability their product has.

Some programmers only HOPE to make a profit from their creations so if you can show them a definite way to do that… You’ll soon have your pick of software products to have developed or upgraded to your specifications which should be based on what you KNOW people want in a product.

The only way to really know what your target market is looking for in a software product is to ask them before you go off searching for your next big idea so in tomorrow’s email I’ll show you how to get the exact feedback you need to get started right.

=> What type of program would help you do the things you do in your business, only better? How many times have you wished that someone would come up with a software product that “Insert Benefit Here?”

Some of the best products are born out of one person’s need for automation or order. The thing to remember is that if something will help YOU, it stands to reason that it would help the people who run the same type of business you do.

As with all things marketing related you have to test and back up your feelings. What you FEEL will sell will sometimes put you in the poorhouse. Back up your feelings with solid input from the very people you will sell your finished product to.

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