How To Get Free Targeted Traffic By Using Five Simple Words!

Written by Allen Brown on Sunday, July 6th, 2008 in Web Traffic & SEO.

It’s funny.

I’ve been aware of the power of these five words for a long time, but I ignored them. Why? Beats me. Now I’m kicking myself because of all the free targeted traffic and exposure I’ve missed out on.

What are the five words to unlimited free traffic?

They are… “You now own this product!”

How many products have you seen lately that give you the rights to turn around and sell them after you buy? I for one have seen an increasing number of these types of products and the reason is very simple.

THE micro VIEW

The traditional way to look at product creation is… “I created this product and I will keep most of the money from the sales it generates.” This type of thinking will seriously damage your profits because of two words… Viral Duplication.

When someone creates a product that other people can turn around and sell, they’re doing it for ONE reason and that is to bring in targeted leads for their business on auto-pilot.

Think about it…

You buy a product that comes with resell rights. The author of that product has links to his site and other offers all over it so while you’re only worried about making your profits up-front by selling this product, the author is benefiting from your efforts.

Now I’m not telling you this to make you angry because you shouldn’t be.

When someone creates a product for you to sell they’re doing you a HUGE favor. They just saved you time that you now don’t have to spend researching and creating something of your own. Many times you can start making money immediately just by sending out a simple email to your list.

The point I’m trying to get across to you is that YOU should spend some time researching and creating something of your own so that YOU can be the one benefiting from the efforts of others. It’s easier than you think.

the MACRO view

Realize that YOU can’t do everything yourself. Look at the BIG picture. I know I talk a lot about creating your own products and the reason is because I want you to be in control of your business and your profits.

There are literally thousands of frustrated people out there foaming at the mouth for something valuable to sell or giveaway without creating it themselves. Be the person who gives them what they want.

All of these products are ‘viral’ in nature. They all offer a strong financial incentive to pass them around. All of the authors/creators understand just how easy it can be to tap into the multiplication power of the Internet.

The main purpose of a viral offer is to generate leads for you to follow-up with. Your ‘viral’ offer circulates the web exposing you and your business to thousands of potential customers who’s email addresses you ask for when they hit your site.

By letting other people profit from your work you give them all the incentive they need to make you well known through all the free advertising they’ll give you.

You are passing up a HUGE opportunity by not creating a ‘viral’ offer. You have thousands of people saying… “Give me something valuable to sell or give away and I’ll expose you and your business to more potential customers than you could ever reach on your own, even if you had a $100,000 advertising budget.

I for one refuse to pass up on free targeted traffic like this any longer than I have. How about you?

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This is one of those rarely talked about incredibly profitable product creation strategies that puts YOU in control of your profits. Imagine selling a product with a high perceived value to your customers, but costs almost nothing to reproduce.

You’ll have a product of your own that others would LOVE to buy without you having to do much more than a little research and create a sales letter for your new product that tells people where to send their money.

I’m not kidding.

Some of the wealthiest people in the world specialize in selling software applications. High perceived value versus an extremely low-cost to reproduce in mass quantities.

Become A Software Guru Or At Least Pretend To Be One

If you take a good look at some of the most successful products being sold online you’ll notice that many of them are software programs and scripts. And the great thing is that YOU don’t have to be a programmer to get your hands on extremely profitable software products.

There are obscene profits to be made from your own software product. No one has to know that you aren’t the programmer. It just doesn’t cross most people’s minds that people selling software aren’t always the ones who created it.

For that reason, you may have not given the idea of owning a software product of your own much thought. GIVE it some thought. You’re missing out on possibly some of the easiest money you’ll ever make.

Successful software now selling online…

You’re only limited by your imagination. If you can think of an idea, there’s someone out there who can bring your idea to life. No matter how “off the wall” your idea may be or how unlikely it sounds. Just make sure you have a market (people who want to buy a certain type of product) before you create it.

Not too many people would reveal this fact to you, but the way I see it… You’re reading this eCourse to get information you can actually use so it’s my job to give the goods.

Now, how to get your software created…

There are a couple of sites that specialize in helping anyone find talented and very creative programs who will bring your software ideas to life.

Two of the main sites are:

Elance http://www.elance.com

Rent-A-Coder http://www.rentacoder.com

Side Tip - When you use sites like the ones above, you need to make sure you know exactly what you want from a programmer. You need to spend time and really think about what you want your software program or script to do BEFORE you start dealing with a programmer. It makes everything a lot easier.

One way to do this is to write your sales letter first. Write out everything you want your product to do and use those list of benefits to come up with the outline you will need to give the programmer you choose to work on your project.

I’ll leave with a couple of tips for coming up with ideas…

=> Is there a void in the marketplace. A void doesn’t always mean that there aren’t software solutions out there that people want. What it means is are those software solutions highly visible to their intended audiences?

If not, you can see what others have created and build on what they’ve already done. A high percentage of the people who create software programs don’t know how to market them or even know how much commercial viability their product has.

Some programmers only HOPE to make a profit from their creations so if you can show them a definite way to do that… You’ll soon have your pick of software products to have developed or upgraded to your specifications which should be based on what you KNOW people want in a product.

The only way to really know what your target market is looking for in a software product is to ask them before you go off searching for your next big idea so in tomorrow’s email I’ll show you how to get the exact feedback you need to get started right.

=> What type of program would help you do the things you do in your business, only better? How many times have you wished that someone would come up with a software product that “Insert Benefit Here?”

Some of the best products are born out of one person’s need for automation or order. The thing to remember is that if something will help YOU, it stands to reason that it would help the people who run the same type of business you do.

As with all things marketing related you have to test and back up your feelings. What you FEEL will sell will sometimes put you in the poorhouse. Back up your feelings with solid input from the very people you will sell your finished product to.

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Welcome to Part I of “Instant Cashflow Secrets”. If you’re constantly at a loss for ‘hot’ product ideas… You won’t be 4 days from now. That’s a promise. ;-) You’ll discover proven, fast product creation techniques used by people like Yanik Silver, Corey Rudl, Anthony Stillwell, Jimmy D. Brown, Tony Blake, Joe Vitale and others.

Creating your own product doesn’t have to be a pain and it doesn’t have to take weeks. Some of the techniques you’ll read will show you how to get a unique product of your own and start making sales in a matter of days.

Today I want to show you a simple technique that you can use to create the bulk of your new information product without doing all the writing and without coming up with a great idea of your own. The problem most people have with creating a simple product is that they have to first come up with a great idea.

You don’t need to worry about that.

Let other people come up with the great ideas for you. I’ll give you an example of something I did recently. First… I started by frequenting the online forums dealing with my subject which is marketing

Online forums are a wealth of information and good indicators of what type of information people are looking for because this is where they go to complain about their problems. I noticed the same topic kept coming up over and over again and that was…

How To Outmaneuver Competitors

Marketers were complaining left and right about how competitors were stealing profits from them by offering more and more ebooks in their product packages for an ever decreasing price.

I knew that the key to dealing with competitors was all about how you position yourself and your products.

With that in mind I searched for and found a great report written by Ted Ciuba titled… “How To Craft Your Own Killer USP”. Your USP or “Unique Selling Position” is what tells potential customer why YOU should get their business and not your competitors. Since Ted had already written a brilliant report on how to effectively deal with competition I saw my opportunity.

I wanted to use Ted’s report in a manual I was writing on how to clobber competitors, but I needed permission for that.

Ted is a well-known and highly respected marketer. Now, I could have easily been intimidated by his success, but one thing I’ve learned is that the people who you think of as being the most successful are often the easiest to talk to.

Besides, my thing about asking people for stuff is… “The worst thing they can say is NO. If they do, you didn’t lose anything. You already don’t have what you’re asking them for so you can only gain something by asking.

With that in mind I sent Ted a detailed email outlining what I wanted to use his report for and his reply was Yes.

The email I sent stressed the benefits to Ted by letting me use his information. It wasn’t about me or how I would benefit. What most people don’t realize is that if someone is doing something online to get exposure… This person will usually be more than willing to work with you if what you propose will put them in a position to get more exposure.

It all starts with identifying what people want and then finding someone who has already written great information on the subject. Many profitable deals start out as a simple email and this goes on all day everyday.

Be a part of it.

Find out what people want. Lurk in the forums and listen to people tell you where it hurts and then go out and create (with the help of someone who has already done much of the work) a simple report that eases their pain.

People want solutions and online forums are one of the main places they go to ask for help. You need to be there when they do so you can get a sense of what your target market wants.

There are people out there who simply LOVE to write. They would rather write than spend time marketing what they wrote. Many people will be more than willing to let you use their information as long as you give them proper credit and show them the benefit of what you want to do.

I’ve only been turned down once. Actually one person didn’t return my email so even THAT wasn’t a real rejection.

Using this simple technique I’ve co-created…

The bulk of this report was written by another marketer. It was originally posted on his discussion forum under a different name and the reason it jumped out at me was because it was getting tons of positive feedback.

Seeing how people were reacting to this information told me that this would make a “killer” expanded report. So, with a simple email to the author explaining what I wanted to do… That report was now available for my use.

This report included copyrighted information from another site. I originally wanted to expand on the information and sell the Master Reprint Rights to this report so I approached the owner about those rights (not listed on the site) and worked out a deal. I traded access to one of my products in exchange for a price reduction on the rights I wanted.

Instead of paying full price for the information I wanted… It came at a nice discount. Even people like Terry Dean who has a hugely successful and profitable business tries to get discounts where he can. Although it did cost money to get my hands on what I wanted in this case… Others paid more.

The reason I wanted to do this is because the “Internet Marketing Warriors” is a huge group of marketers actively doing business online and one of the things they do is promote customized copies of “7 Secrets To Unlimited Traffic“.

Just by asking I can now profit from what people are already out there doing. The creator of this ebook gets his work updated without doing any writing while I (in exchange for a little writing) get tons of free exposure.

And there’s more, but you get the point. This works.

The bottom line is that people write to get free exposure. Show them that you can help them get that exposure and YOU will be well on your way to creating your own special report without starting from scratch or spending a lot of money.

When people want something… Help them get it but on your terms.

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