Would you believe that it took me a little less than a day to write the 5-Day eCourse you’ve been reading? Well, it’s true. And I don’t even consider myself to be a writer!

How it all happened…

I was in the middle of writing a 20+ page report when I realized that I needed an eCourse on how to create products to make my report complete.

Everybody’s seen the “Make Your Site Sell” eCourse on how to come up with great product ideas so that was out of the question. I haven’t seen too many other similar eCourses out there that would suit my needs so I had to write one myself.

So, Here’s what I did…

I created an outline for the eCourse. A 12-Day eCourse. I did this for a couple of reasons.

=> I wanted to make sure I had enough subject matter to write about. A 12-Day eCourse was surely more than enough.

=> I wanted to make it easy to write the eCourse. A 12-Day eCourse may not seem easy to write, but I had no intention of writing a 12-Day anything.

Let me explain…

How many times have you thought about something you had to do and just sat there wondering how you will ever get through it all? If you’re anything like me… Too many times to count.

The tendency to get overwhelmed is a tendency I used to my advantage and you can too. Preparing to write a 12-Day eCourse takes planning and it also required me to force myself to get into the right mindset.

I started writing my 12-Day eCourse and by the time I was on the third or fourth report (out of twelve) I scaled down my 12-Day outline to make it five days.

Instead of looking at eight or nine more reports to write… I was looking at only one or two.

Halfway to my mark of five days!

In other words… I purposely overestimated the amount of writing I was going to put into this project with the intention of scaling back to make things seem easier.

Getting into the mindset needed to sit down and write twelve reports made writing five reports simple. There’s a natural urge to want to do less than we plan.

Planning to do more than you need to do helps you push through what you would normally think you can’t do.

If writing even one report seems too hard for you… Plan to write three of them. Make three your goal. You’ll find that it’s a lot easier to get the first report out that way.

The one thing that stops most people from writing is the fear of all the work that’s ahead. Knowing that I didn’t HAVE to write eight or nine more reports to create a 12-part series made the process of creating five reports an easy one.

That’s the reason why I was able to churn this eCourse out in a matter of a few hours instead of a few days.

Of course it also helped that I know the subject matter because I actually use the techniques outlined in this eCourse to grow my own business. Didn’t have to spend hours researching anything.

I’ll leave you with a Martial Arts example…

Have you ever seen a martial artist punch through a couple of boards or bricks? Ever wondered how they do that? Here’s a little insight into what it takes to do those things.

When a martial artist is looking at an object that he or she is going to strike and break… They aren’t really looking at the object itself. Basically they have to learn how to see through their target and visualize hitting something on the other side of it.

If not, they would end up not hitting their target hard enough to break it and hurt their hand instead. If a person is trying to break through 5 boards… They have to imagine 10 of them in order to strike 5 hard enough to break them.

So, if your goal is to write 5 reports, you have to get in the mindset of having to write 10 or more in order to push through the 5 you need.

The Power Of Byte Sized Pieces

Another way to make writing reports easier is to start small and expand. Create a ‘mini-article’. Write your report like you’re writing a short ezine article.

==========

TITLE

Opening Statement - Point out a problem people are having.

Agitate - Make the problem seem worse than you originally stated.

Solution - Offer your remedy.

Closing - Make your solution seem like THE solution.

==========

After you create your basic outline, hit the search engine and find relevant resources and point to content that reinforce your writing. By doing this you can focus on each piece of your report separately.

Your “TITLE” for example. Spend time only on that aspect of your report until you feel like you’ve got that nailed down.

Your “Opening Statement”. Focus on identifying the problem your report is going to help people solve.

And so on…

The point is to focus on your report in pieces. That makes is so much easier to write. Worry about editing later. Just write and write and write. Let it flow.

I spent more time rewriting this eCourse and correcting mistakes that I did actually writing it. As it should be. With writing and editing there’s about two days worth of work in here.

Writing becomes hard when you critique your writing as you’re doing it. Until I stopped doing that… Creating even a simple article took forever. Writing and editing are like oil and water.

They don’t mix well. Do one or the other, but never both at the same time. Trust me it doesn’t work.

In Summary…

=> Create more work than you actually need to do so that when you scale back… What you now have to do compared to what you thought you had to do is simple by comparison.

Getting geared up to write 20,000 words makes it simple to write 6,000. I’ve used this technique over and over again and it never fails to get me through any writing project.

=> Write in small chunks. It’s easier to write a 1,000 words if you write it 200 words at a time. Believe me on this one. This eCourse weighs in at nearly 6,000 words and it only took a little less than a day to create using just this one technique.

You don’t even have to write an entire eCourse in one day like I did. You could write just one report a day broken up into smaller pieces. Nearly every person who writes a lot does this because it keeps you from becoming overwhelmed.

Steven King has written so many books it boggles the mind and the reason he can do this is because he writes a little every day. The little things add up.

Do something every day that you don’t want to do. This is the golden rule for acquiring the habit of doing your duty without pain. Mark Twain

Set aside a little time every day to do some writing. Even if it’s only thirty minutes. That’s three and a half hours a week. Fourteen hours a month. Use the time you have to your advantage because in the next few weeks while your competitors are still selling other people’s products… You will have a product of your own.

Let’s suppose you had a bank that each morning credited your account with $ 1,440 — with one condition: Whatever part of the $ 1,440 you had failed to use during the day would be erased from your account and no balance carried over. What would you do?

Of course you’d draw out every cent, everyday and use it to your best advantage. Well, you have such a bank and its name is TIME. Every morning the bank credits you with 1,440 minutes. It writes off forever whatever portion you failed to invest to a good purpose. INVEST WISELY

Everybody gets 24 hours in a day. It’s how you use those hours that matters. If you want your own product and you’re serious about it you’re going to have to prioritize.

What’s more important to you? Creating a few extra income streams or watching TV? The people who you see on TV are getting paid to do what they do. You aren’t being paid for watching them.

The biggest obstacles you have to face is the fear of getting started and the (untrue) belief that what you write won’t be good enough. I’m not worried about what people will think about what I write and you shouldn’t be either.

Put your heart into writing something that you truly believe is worth reading and what others think will take care of itself.

Ideas for products are literally everywhere. You just have to stop thinking and start doing. I could have put this eCourse off, but what good would that have done? It would still need to be written. My competitors sure aren’t sitting on their hands wondering what to do.

They’re out there taking action. The question is… Will you?

People who have attained things worth having in this world have worked while others have idled, have persevered while others gave up in despair, and have practiced early in life the valuable habits of self-denial, industry, and singleness of purpose. As a result, they enjoy in later life the success often erroneously attributed to good luck. Grenville Kleiser

Do what you know you have to do. The techniques I’ve outlined in this eCourse (while extremely effective), still take work. People who have what they want always have purpose. They have focus. They know what must be done and they simply do it.

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Welcome to Part I of “Instant Cashflow Secrets”. If you’re constantly at a loss for ‘hot’ product ideas… You won’t be 4 days from now. That’s a promise. ;-) You’ll discover proven, fast product creation techniques used by people like Yanik Silver, Corey Rudl, Anthony Stillwell, Jimmy D. Brown, Tony Blake, Joe Vitale and others.

Creating your own product doesn’t have to be a pain and it doesn’t have to take weeks. Some of the techniques you’ll read will show you how to get a unique product of your own and start making sales in a matter of days.

Today I want to show you a simple technique that you can use to create the bulk of your new information product without doing all the writing and without coming up with a great idea of your own. The problem most people have with creating a simple product is that they have to first come up with a great idea.

You don’t need to worry about that.

Let other people come up with the great ideas for you. I’ll give you an example of something I did recently. First… I started by frequenting the online forums dealing with my subject which is marketing

Online forums are a wealth of information and good indicators of what type of information people are looking for because this is where they go to complain about their problems. I noticed the same topic kept coming up over and over again and that was…

How To Outmaneuver Competitors

Marketers were complaining left and right about how competitors were stealing profits from them by offering more and more ebooks in their product packages for an ever decreasing price.

I knew that the key to dealing with competitors was all about how you position yourself and your products.

With that in mind I searched for and found a great report written by Ted Ciuba titled… “How To Craft Your Own Killer USP”. Your USP or “Unique Selling Position” is what tells potential customer why YOU should get their business and not your competitors. Since Ted had already written a brilliant report on how to effectively deal with competition I saw my opportunity.

I wanted to use Ted’s report in a manual I was writing on how to clobber competitors, but I needed permission for that.

Ted is a well-known and highly respected marketer. Now, I could have easily been intimidated by his success, but one thing I’ve learned is that the people who you think of as being the most successful are often the easiest to talk to.

Besides, my thing about asking people for stuff is… “The worst thing they can say is NO. If they do, you didn’t lose anything. You already don’t have what you’re asking them for so you can only gain something by asking.

With that in mind I sent Ted a detailed email outlining what I wanted to use his report for and his reply was Yes.

The email I sent stressed the benefits to Ted by letting me use his information. It wasn’t about me or how I would benefit. What most people don’t realize is that if someone is doing something online to get exposure… This person will usually be more than willing to work with you if what you propose will put them in a position to get more exposure.

It all starts with identifying what people want and then finding someone who has already written great information on the subject. Many profitable deals start out as a simple email and this goes on all day everyday.

Be a part of it.

Find out what people want. Lurk in the forums and listen to people tell you where it hurts and then go out and create (with the help of someone who has already done much of the work) a simple report that eases their pain.

People want solutions and online forums are one of the main places they go to ask for help. You need to be there when they do so you can get a sense of what your target market wants.

There are people out there who simply LOVE to write. They would rather write than spend time marketing what they wrote. Many people will be more than willing to let you use their information as long as you give them proper credit and show them the benefit of what you want to do.

I’ve only been turned down once. Actually one person didn’t return my email so even THAT wasn’t a real rejection.

Using this simple technique I’ve co-created…

The bulk of this report was written by another marketer. It was originally posted on his discussion forum under a different name and the reason it jumped out at me was because it was getting tons of positive feedback.

Seeing how people were reacting to this information told me that this would make a “killer” expanded report. So, with a simple email to the author explaining what I wanted to do… That report was now available for my use.

This report included copyrighted information from another site. I originally wanted to expand on the information and sell the Master Reprint Rights to this report so I approached the owner about those rights (not listed on the site) and worked out a deal. I traded access to one of my products in exchange for a price reduction on the rights I wanted.

Instead of paying full price for the information I wanted… It came at a nice discount. Even people like Terry Dean who has a hugely successful and profitable business tries to get discounts where he can. Although it did cost money to get my hands on what I wanted in this case… Others paid more.

The reason I wanted to do this is because the “Internet Marketing Warriors” is a huge group of marketers actively doing business online and one of the things they do is promote customized copies of “7 Secrets To Unlimited Traffic“.

Just by asking I can now profit from what people are already out there doing. The creator of this ebook gets his work updated without doing any writing while I (in exchange for a little writing) get tons of free exposure.

And there’s more, but you get the point. This works.

The bottom line is that people write to get free exposure. Show them that you can help them get that exposure and YOU will be well on your way to creating your own special report without starting from scratch or spending a lot of money.

When people want something… Help them get it but on your terms.

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