Internet Marketing Revealed

It’s funny.

I’ve been aware of the power of these five words for a long time, but I ignored them. Why? Beats me. Now I’m kicking myself because of all the free targeted traffic and exposure I’ve missed out on.

What are the five words to unlimited free traffic?

They are… “You now own this product!”

How many products have you seen lately that give you the rights to turn around and sell them after you buy? I for one have seen an increasing number of these types of products and the reason is very simple.

THE micro VIEW

The traditional way to look at product creation is… “I created this product and I will keep most of the money from the sales it generates.” This type of thinking will seriously damage your profits because of two words… Viral Duplication.

When someone creates a product that other people can turn around and sell, they’re doing it for ONE reason and that is to bring in targeted leads for their business on auto-pilot.

Think about it…

You buy a product that comes with resell rights. The author of that product has links to his site and other offers all over it so while you’re only worried about making your profits up-front by selling this product, the author is benefiting from your efforts.

Now I’m not telling you this to make you angry because you shouldn’t be.

When someone creates a product for you to sell they’re doing you a HUGE favor. They just saved you time that you now don’t have to spend researching and creating something of your own. Many times you can start making money immediately just by sending out a simple email to your list.

The point I’m trying to get across to you is that YOU should spend some time researching and creating something of your own so that YOU can be the one benefiting from the efforts of others. It’s easier than you think.

the MACRO view

Realize that YOU can’t do everything yourself. Look at the BIG picture. I know I talk a lot about creating your own products and the reason is because I want you to be in control of your business and your profits.

There are literally thousands of frustrated people out there foaming at the mouth for something valuable to sell or giveaway without creating it themselves. Be the person who gives them what they want.

All of these products are ‘viral’ in nature. They all offer a strong financial incentive to pass them around. All of the authors/creators understand just how easy it can be to tap into the multiplication power of the Internet.

The main purpose of a viral offer is to generate leads for you to follow-up with. Your ‘viral’ offer circulates the web exposing you and your business to thousands of potential customers who’s email addresses you ask for when they hit your site.

By letting other people profit from your work you give them all the incentive they need to make you well known through all the free advertising they’ll give you.

You are passing up a HUGE opportunity by not creating a ‘viral’ offer. You have thousands of people saying… “Give me something valuable to sell or give away and I’ll expose you and your business to more potential customers than you could ever reach on your own, even if you had a $100,000 advertising budget.

I for one refuse to pass up on free targeted traffic like this any longer than I have. How about you?

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1) Besides your up-front sales, you earn back-end profits from both YOUR customers and YOUR RESELLERS’ customers through your own affiliate links embedded within your information product (E­book).

2) Create or join affiliate programs that are 2-tier or more so that you and your resellers can earn more by leveraging on the efforts of other resellers. The more copies of your E-books are sold, the more money you will make by overriding commissions on the sales made my resellers whom you might not even know!

3) You can charge your resellers customization fee for rebranding some or all of the affiliate links in your product to theirs.

4) You can offer to help resellers to set up their Internet Business with all the necessary things such as wiring and routing the credit card payment processor, edit and set up the web pages for a fee. This option is naturally appealing to resellers who are programming illiterate or want to skip this setting up phase and quickly provide the marketing.

5) If you don’t actively market the Basic or Resell Rights to your product, you can offer Resell Rights experts and specialists the Rights to your product at 5 to 10 times the normal price of your product.

6) You can include a short advertisement together with a Thank You note in your Reseller Materials Pack. It will get read by other resellers and customers of your product after the purchase.

7) Include an advertisement or recommendation to another product or service you either own or are an affiliate for in your Thank You page. Not only will you get to earn repeat customers, other resellers will be using your Thank You page included in the Reseller Materials Pack.

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1) Approach E-zine publishers to propose a Joint Venture on selling your product to their subscriber list. Usually, you might offer more commissions and slightly more sophisticated marketing materials (e.g. free report rebranded with their own name and a liberty to place a one-page ad) to your Joint Venture partners.

2) Since you own full control of your product, you can customize your product (E-book) for Joint Venture partners with great marketing power so that they can profit from both upfront and back-end sales of the product without having to pay for customization fees. Just be sure that the customers can only buy the Resell Rights from you.

3) Write the first letter to your potential Joint Venture partners asking for their permission to view your proposal. Don’t enclose any further details until you get their permission.

4) To assure your potential Joint Venture partner that you are not spamming their mailbox, make a special of their name, their E-zine name, and their URL. Don’t forget to quickly introduce yourself at the start of your letter.

5) Reveal the full details of your Joint Venture proposal in the second letter only. Full details can range from about your product, how much you plan to pay your Joint Venture partner for every copy of your digital product sold, and how your partner can benefit from this venture. If there is a sample of the product available, you can attach to the mail for your potential partner’s review.

6) In your Joint Venture proposal, write more on benefiting your partner than about yourself or even your product for that matter. You are making the first approach to your potential partners so they will also like to know what is in for them. If it is not worth it, they would just reject your proposal. Remember, it’s easier for them to say no!

7) In the second proposal letter, include a link where your potential Joint Venture partner can sign up for your affiliate program. Be sure to equip your Joint Venture partner with the marketing materials necessary to promote the product on your behalf. If the marketing materials can’t be installed into the affiliate program, follow-up with your Joint Venture partner after the sign up to give him the marketing materials.

8) While you may have written a few proposal templates before sending them out, you will do well to write the letters in a more personal tone. Your letters can change slightly in terms of how you address your potential partners and their needs.

9) The power is in the numbers. Recruit as many Joint Venture partners as you can. You might have to motivate them from time to time, too, because they are just as human as anyone else.

10) At the bottom of your proposal letters, include P.S.es (Post-scripts) to summarize your letter and push your potential partner to take action NOW by signing up for your affiliate program. Remind your potential Joint Venture partner that should they have any questions, you will be glad to help. You won’t mind helping a partner who will help you succeed, would you?

11) When discussing a mutual benefit arrangement with your potential Joint Venture partner, stress on a win-win-win situation rather than the usual win-win situation that most people talk about. Some potential partners are responsible E-zine publishers who cares a lot for their subscribers so don’t forget to include their subscribers into the win-win-win situation. Remember that their subscribers are also going to help make the whole venture a success. Your potential partner wins when he makes successful sales. His subscribers win when they purchase a quality product useful for their own purposes. You win when they all win.

12) Influential Internet Marketers who are looking to resell digital products and make money from it are your target Joint Venture partners. The best places to look for this specific group of people are in Internet Marketing forums.

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