Internet Marketing Revealed

It’s funny.

I’ve been aware of the power of these five words for a long time, but I ignored them. Why? Beats me. Now I’m kicking myself because of all the free targeted traffic and exposure I’ve missed out on.

What are the five words to unlimited free traffic?

They are… “You now own this product!”

How many products have you seen lately that give you the rights to turn around and sell them after you buy? I for one have seen an increasing number of these types of products and the reason is very simple.

THE micro VIEW

The traditional way to look at product creation is… “I created this product and I will keep most of the money from the sales it generates.” This type of thinking will seriously damage your profits because of two words… Viral Duplication.

When someone creates a product that other people can turn around and sell, they’re doing it for ONE reason and that is to bring in targeted leads for their business on auto-pilot.

Think about it…

You buy a product that comes with resell rights. The author of that product has links to his site and other offers all over it so while you’re only worried about making your profits up-front by selling this product, the author is benefiting from your efforts.

Now I’m not telling you this to make you angry because you shouldn’t be.

When someone creates a product for you to sell they’re doing you a HUGE favor. They just saved you time that you now don’t have to spend researching and creating something of your own. Many times you can start making money immediately just by sending out a simple email to your list.

The point I’m trying to get across to you is that YOU should spend some time researching and creating something of your own so that YOU can be the one benefiting from the efforts of others. It’s easier than you think.

the MACRO view

Realize that YOU can’t do everything yourself. Look at the BIG picture. I know I talk a lot about creating your own products and the reason is because I want you to be in control of your business and your profits.

There are literally thousands of frustrated people out there foaming at the mouth for something valuable to sell or giveaway without creating it themselves. Be the person who gives them what they want.

All of these products are ‘viral’ in nature. They all offer a strong financial incentive to pass them around. All of the authors/creators understand just how easy it can be to tap into the multiplication power of the Internet.

The main purpose of a viral offer is to generate leads for you to follow-up with. Your ‘viral’ offer circulates the web exposing you and your business to thousands of potential customers who’s email addresses you ask for when they hit your site.

By letting other people profit from your work you give them all the incentive they need to make you well known through all the free advertising they’ll give you.

You are passing up a HUGE opportunity by not creating a ‘viral’ offer. You have thousands of people saying… “Give me something valuable to sell or give away and I’ll expose you and your business to more potential customers than you could ever reach on your own, even if you had a $100,000 advertising budget.

I for one refuse to pass up on free targeted traffic like this any longer than I have. How about you?

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• How To Use Database Marketing To Skyrocket Your Online Profits
• Tips On Multiplying Your Profits
• How To Crank Out Powerhouse Information Products In 5 Days Or Less!
• 10 High Octane Ways To Unleash Your Profits
• It Isn’t About The Books

Now we’re going to talk about why it’s a good idea for you to sell ebooks (or reports) for a dollar or less.

The books we’re talking about here aren’t PLR books or ones with resell rights; these are books that you’ll write yourself or pay someone else to write just for you.

The reason you don’t care how much you charge for the books is because you’re not concerned with the book itself. What you care about is the product(s) you’re selling inside the book. And no, this strategy probably isn’t quite what you think.

See, what you’re going to do for this next trick is to find exact items on the internet and then write a short ebook or report about them. Then you’ll put affiliate links in the book and when the readers click through and make a purchase then that’s when you’ll make real money. If that doesn’t make sense to you quite yet, it will shortly once I explain exactly what I do.

You might be confused so let me break it down for you.

As you probably already know, there are too many stores on the internet to count. These stores range from huge stores that everyone knows - like Wal-Mart - all the way down to small specialty stores that are run out of people’s bedrooms. All of these stores sell their own items but of course the items they sell will overlap each others sometimes. For example, many stores sell LCD televisions. However, not all stores sell LCD televisions for the same price.

So what you want to do is find products that are usually cheaper (but not a lot) online than they are in actual stores. So, this will take a little research on your part but not much. In fact, you can just grab the Sunday paper and find products that are on sale in stores and then check to see if you can find them even cheaper online.
Once you have your product then you want to go online and find this product at its absolute cheapest. In other words, if we stay with the LCD television example, you would search all over the net and find the three or four cheapest stores that sell LCD televisions. Ideally, you’d want to target a specific LCD tv that is cheaper at the online stores than at the offline ones (in this case, most are cheaper online).

Then you would sign-up as an affiliate (if you don’t know what an affiliate is just keep reading, it’ll be explained shortly) with these stores. Then write a short report about LCD televisions, benefits of buying them online, how to buy them for cheap, etc.. Include your affiliate links in the book and then sell the book - with the affiliate links - on eBay for about twenty-five cents or so.

Perhaps one of the best methods here is to create a report either on how to find these products for less or how to find good quality ones that are still cheaper than the more commonly known (and more expensive) ones. Most people looking for such a product will gladly pay 25 cents in hopes of maybe saving a couple hundred to a couple thousand dollars. Of course, you might need to do a little research to actually know what the cheapest product of a certain kind is, or to read up on which ones are really good, but once you get this method down, you can really whip out these reports fast.

The most important part here is to target the EXACT products that you have affiliate links for by putting the product name or item type in your title. For instance, you might have a title that says “Learn how to get [Merchant name or exact product model] for less,” or you can sometimes even get away with being more general and target something like “Learn how to get cheap LCD TV’s.” The trick here is that you want to grab people trying to find a specific product for less on eBay. If you do some searching ahead of time and see that the prices on eBay really aren’t less, all the better because they’ll be more likely to follow your affiliate links in your reports!

You can even take this a step further and offer to help your customer (of your new report) pick out whatever it is they’re interested in or that your book is about. For instance, if you have a book on LCD TV’s and how to find the cheapest ones online, you could offer to give them your advice (based on your research or current knowledge) to picking out one while also directing them to your affiliate link.

What’s an Affiliate?

Many of the stores on the internet have affiliate programs. How these programs work is that people sign-up through the store to advertise for the store and its products. Then the affiliate is given a code that they should use that will direct potential customers to the site. This code is unique for each affiliate so that when a potential buyer clicks the link, the store knows who sent the customer. Then that affiliate will get a certain percentage of any purchases the referred customers make.

So, here’s how it’s done:

Go to an online store and scroll down to the bottom of the screen. You’ll see a variety of clickable links but one of them should say something like “become an affiliate” or “join our affiliate program“. Just look for the word “affiliate”.

Click on the affiliate link.

Then follow the directions for signing-up. At the end of the signing-up and once you’re accepted, you’ll be given a link that you’ll use to send customers to that store.

This is the link you’ll want to include in the book you sell on eBay. Again, this link is unique to you and let’s the store know you were the one who referred the customer.

There are also affiliate networks that allow you to sign up for several different merchants that have affiliate programs at once. CommissionJunction.com, ShareASale.com, and Linkshare.com are three of the most well known ones.

Really everybody wins with affiliate programs. You’re able to get money without actually having any website, products, or anything. The store is able to get a lot of people (affiliates) pushing their products that they don’t have to pay unless a sale is made.

Becoming an affiliate is actually very easy and has the potential to make you some good money.

A Step-by-Step Example

Okay, so let’s go through an example together just to make sure we’re all on the same page.

First you need to pick a product. Let’s say you decide that you want to target digital cameras because you just bought a new one. More specifically, you just bought a Canon PowerShot SD1000 Silver Digital Camera. You love yours so you know you can quickly write a great report.

So you can go to Google or a similar search engine (Yahoo, MSN, etc.) and search for “cheap Canon PowerShot SD 1000 Silver Digital Camera”. Then you can go through and find websites that actually offer prices and reviews.

Or you could cheat a little bit and go straight to a price comparison website. Again, if you don’t know one, just search on Google or another search engine for “list of price comparison sites”. Once you get the list, make sure you take a look at several of them because they aren’t all the same.

For example, for our Canon digital camera, I went to one site and got a list of ten different prices and then went to another site and only got a list of three prices. So be sure to take a look at several price comparison sites before you actually decide which one to use.

Now, once you have your site, the next thing you want to do is choose the three or four stores that are selling your Canon camera the cheapest. Then go to each of these stores
and sign-up as an affiliate. (As a side note, these price comparison sites are affiliates for these stores as well.)

Once you’re an affiliate, take your affiliate links and put them in the book you’ll sell on eBay. Also include useful information about the camera: what you like, what it can do, etc.

Then sell the book for a dollar or less. Remember you just want people to get the book so you don’t want to make them pay too much at all.

Once they get the book and read it, hopefully they’ll decide to buy and click on one of your affiliate links. When they do, if they buy the camera, you’ll get a percentage of the sale.

• Turning PLR Into Gold
• How To Get Future Customers To Tell Exactly How To Get Their Money!
• Ebay Marketing - Introduction
• How To Get Free Targeted Traffic By Using Five Simple Words!
• How To Get Your Hands On Quality Information That Others Have Already Written!
• Useful Tips For Your PLR Contents
• Being Reseller - Pros and Cons
• Tips On Multiplying Your Profits
• Lesson 5 - Transforming Plain Old PLR Into Unique Captivating Content
• Method 1 - Using PLR as Web Content

If you go to eBay and look at ebooks or software that’s for sale, you’ll notice that many of these are selling for a dollar or less. This makes absolutely no sense. How can anyone make any money by only charging so little for a product?

You may also notice that there are several of the same eBook or software packages being sold. Again, you may be wondering how this could be?

Well, we’re going to get into why people would sell something so cheap in the next couple of sections. However, right now we’re going to take those ebooks or software packages that are being sold so cheaply and we’re going to sell them at a 1000 - 2000% mark-up.

That’s right! That’s not a typo.

You can take the same ebooks or software that others are selling for a dollar or less and you can sell the products for $10 to $20 each (if not more).

Here’s how:

What are PLR and Resell Rights?

Most of these ebooks or software packages are what is known as PLR or resell rights ebooks or software. PLR is an acronym for Private Label Rights. Most PLR products also come with resell rights, which give you the right to resell them and keep 100% of the profits. PLR means that you can essentially do whatever you want with the ebook, script, or software (change the name, cut it into pieces, make it your own, etc.), while having just resell rights typically means that you are only allowed to resell it for 100% of the profits but not claim it as your own.

There are many great PLR and resell rights sites on the internet. These sites do require a fee for members to belong. In exchange for the fee, members get ebooks or software every month or so. Then the members are allowed to take the ebooks/software and often do anything they want with them - package them with other products, give them away as bonuses, sell them on eBay, etc.

Selling with a Mark-Up of 1000 - 2000%

Now, you know where these ebooks and software packages come from but you still don’t have any idea how you could possibly mark them up by 1000 - 2000%.

Very simply, you’re going to take these inexpensive books and make them look like high-quality products. To do this you’re going to use customized graphics to redo the ebook covers or eboxes (for software/scripts) and then you’re also going to use professional sales templates to sell the ebooks.

By making your products look different and better, you will create a greater perceived value. People will actually buy your much more expensive product even when it’s placed beside the exact same product that’s selling for a fraction of the cost.

When people see 20 versions of the same ebook or script for sale, most will view it as worthless, especially when they’re priced at $1 or so. Naturally, people will assume that if it’s that cheap, it probably isn’t as good. To make things even easier on you, most resellers will use the same old cookie cutter sales page, title, graphics, etc. Some don’t even use a nice template at all and just throw something up with a line of text.

If you want to stand out, you have to be different. Below are a few generalized tips to follow when using this technique:

1. Don’t use the same title that everyone else is. Try going unique so that people will notice your auction and not see it being identical to dozens of others.

2. Change the ebook/ebox graphic and give it a new name (or if it’s a generic name, you can leave it the same) if you have PLR products (with some resell rights products that don’t have graphics, surely you can usually create even a basic graphic to make it stand out). If it looks professional, people will be much more likely to buy at a higher price.

3. Don’t use the same sales page template and sales letter that the original creators often give out to you. Instead, create your own or get a different hosted template. If you find an auction to be profitable, don’t hesitate with paying a graphic artist a small fee to create a custom one specifically for you. There is also software out there that can create some basic ebook and ebox cover graphics, as well as sales pages. A quick Google search will show a wide variety of such scripts, but I’d suggest investing $25 to $50 in a really professional looking cover or template if you have the budget and think a product will be profitable enough.

4. Don’t offer tons of crappy bonuses. Ebay and other auction sites are full of these. Instead of selling a package of 100 scripts that you have resell rights for, try breaking them down individually. This is a HUGE tip that many people overlook. Keep in mind that if I’m searching for something like a membership site script on eBay, I’m much more likely to come across your title and script that says “Simple Membership Site Script” than an auction that says “100 website scripts.” On top of that, since it’s exactly what I’m looking for, you can typically charge more and still get sales.

5. Look for specific types of products that are sold for big money outside of the auction sites. For instance, there are several membership and affiliate management scripts sold on the internet for hundreds of dollars. However, there are also ones with resell rights sold for a dollar or less on eBay. Consider targeting a few of those cheaper ones with resell rights, as you already know that some people are willing to pay big money for them. Heck, you don’t have to limit yourself to eBay and other auction sites! You can take it a step further and even turn it into a unique website, setup a pay-per-click campaign like Adwords, and start selling scripts at $20 that have competing scripts that sell for hundreds. Do NOT overlook this tip here, as it is perhaps the most important here…

6. You can add even more value by charging more but offering free installation services and free support. Most of these scripts and other products don’t have any type of existing support, and many people on these auction sites are newcomers that don’t know how to install even the simplest of things and would gladly pay $37 instead of $1 for virtually the same thing but with free installation.

7. Try to especially target scripts and software. Ebooks are always hard to sell for much on places like eBay, but I’ve had MUCH better success with scripts/software. Scripts/software are also much easier to make them look unique as well.

8. Lastly, try to look at your auction from a visitor’s perspective. Try searching for your auction. Does yours stand out among the others? If not, why? What convinced you to click on any of the others? What make you interested in another offer but not yours? Once you realize that, you can make any appropriate changes and start making some good money.

We’ll cover more of these tips in a little more detail later as well.

Where/How to Get What You Need

There are many different places that you can get PLR and resell rights to ebooks and software. If you search around the internet and ask around a little on forums, you’ll soon get a very good list of membership sites that will provide you with the type of content and products that you need.

However, to make it a little easier on you, I was able to set you up with a great deal that will certainly give you what you want and what you need to apply this technique.

As for the graphics (as discussed in the previous tips), if you have the knowledge then you can build your own covers. However, most of us don’t so you’ll be left with either hiring someone to do it for you or you can buy software to help you create the covers. While it may cost more, often it’s best just to let a professional do the covers so that you know you’re getting them done right.

So now you might be wondering why everyone doesn’t create better looking covers and sales pages and then sell their books or software for more. Well, there are a few reasons for this.

Reason one is that some people just haven’t thought about doing it. It’s one of those things that once you hear about it you wonder why you didn’t think of it yourself.

A second and more common reason is that many people actually build lists from the books they sell and don’t focus on selling it for more. We’ll get into list building in a couple pages.

A third reason is that people use these cheap eBooks, which aren’t PLR in this case, to sell other products.

• It Isn’t About The Books
• Method 1 - Using PLR as Web Content
• How To Get Free Targeted Traffic By Using Five Simple Words!
• How To Get Future Customers To Tell Exactly How To Get Their Money!
• How To Get Your Hands On Quality Information That Others Have Already Written!
• Ebay Marketing - Introduction
• Useful Tips For Your PLR Contents
• Lesson 5 - Transforming Plain Old PLR Into Unique Captivating Content
• Method 2 - Edit/Create and Sell an eBook
• 11 Ways To Turn PLR Articles, Small Reports And eBooks Into Cash - Part II